Sponsorship Opportunities
Align Your Brand with the Racing Capital of the World
The Indianapolis Motor Speedway is the oldest continually operating racetrack in the United States and is known as the Racing Capital of the World. IMS is the world's largest sports seating facility and hosts the largest single-day sporting event in the world, the Indianapolis 500 presented by Gainbridge. Since it's opening in 1909, the Speedway has been a worldwide leader in motorsports and has played host to many of the greatest champions, pioneers and innovators in auto racing, motorcycle and aviation competition history. The Indianapolis 500, "The Greatest Spectacle in Racing," takes place annually at IMS and is synonymous with speed, tradition and innovation. The stars of the NASCAR Cup Series and NASCAR Xfinity Series also compete every year at the historic venue during Brickyard Weekend, one of the biggest motorsports weekends in America on the 14-turn, 2.439-mile IMS road course. Living up to its reputation as a bucket list sporting venue, IMS hosts the world-class athletes of the prestigious NTT INDYCAR SERIES, NASCAR Cup Series, NASCAR Xfinity Series, and the Intercontinental GT Challenge, as well as global entertainment superstars that descend upon the multifaceted venue for concerts, pre-race ceremonial roles and much more.
Media Platform
The Indianapolis Motor Speedway and its events feature global reach through traditional and digital media platforms. The two NTT INDYCAR Series races at IMS, the Indianapolis 500 and the GMR Grand Prix, are broadcast live on NBC and the INDYCAR Radio Network, with the Verizon 200 at the Brickyard race live on NBC and MRN. More than 1,000 journalists and photographers are credentialed to cover the Indianapolis 500 each year.
Audience Profile
Loyal, passionate fans from all 50 states and more than 20 nations around the world attend events annually at IMS, with an affluent, educated demographic. IMS is a respected and beloved brand by its global fan base. IMS boasts a Net Promoters Score of 77 percent, a Turnkey Intelligence metric based on the likelihood IMS consumers will recommend the IMS experience to others. That paces ahead of the NPS percentage of such iconic brands as Amazon, Apple and American Express. IMS customers also are extremely loyal to the facility and its events.
Special Marketing Opportunities
A wide array of integrated marketing opportunities is available to IMS partners. These include event sponsorship, official category partnerships, facility branding, corporate hospitality, VIP experiential programs, consumer displays and more. Programs tailored to meet each partner’s objectives shift consumer loyalty into top gear, as 85 percent of IMS fans are likely to consider a sponsor’s product or services—a higher response rate than fans of the NFL, NBA, Major League Baseball, NHL or NASCAR.
Sponsorship Roster
The power, passion and prestige of IMS and its world-class events attract a blue-chip roster of corporate partners, including numerous Fortune 500 companies. Companies and brands driving more sales and B2B relationships through partnerships with the Racing Capital of the World include Gainbridge, Big Machine, Chevrolet, Crown Royal, Firestone, MillerCoors, NTT Data, TAG Heuer and many more.